Digital Marketing Campaigns
A successful digital marketing campaign depends first of all on determining the correct target audience. Then one has to find out how to reach that exact audience AND to get them to respond!
Thus you need an agency that is willing to go the extra mile. We don’t just waste the precious $$$ of our customers by running big and expensive but blind advertising campaigns.
For example, a campaign must reach people who can and will buy your product or services. If you have a restaurant, you don’t want to advertise to people 200 miles away. And if you have a shop that sells to teenage girls, you certainly don’t want to market to middle aged men!
Therefore, first we research the market and the target audience and do our homework. Then we split-test the campaigns and see which ads create reaches and actual sales and which ones don’t. Then we can adjust the campaign accordingly and make it work!
Your online ad campaign is a vital part of your marketing funnel.
What should be clear is that the actions that make up your marketing funnel are not a once off thing. A successful marketing funnel is based on continuous activity via your website, continuous posts and your various social media accounts (Facebook, Instagram, Twitter and LinkedIn) and your online advertising.
A realistic monthly budget for at least 6 months is necessary to pull off successful advertising campaigns.